UA-150372054-1
Marie Douel Studio
— exhibition design

Backstein Reloaded
Gewerbemuseum Winterthur, Switzerland
12.06.2026 - 01.11.2026











Backstein Reloaded
Gewerbemuseum Winterthur, Switzerland
12.06.2026 - 01.11.2026


Que veux-tu, Brique? brings together over 50 works by international artists and designers exploring brick as material, symbol and source of construction.

For this exhibition, the studio imagined a scenography as discreet as possible to let the voluminous pieces enter into dialogue.
Light in production and weight, the exhibition design plays with gravity and refers to one of the oldest construction tools: the plumb bob.
Made of simple suspended and tensioned threads, the scenography structures the space without creating partitions, limiting the amount of material introduced.
The plumb bobs become multifunctional elements of the exhibition design: they support the display labels, create distance devices, separate the artworks and structure the visitor's path. Simple, dismantlable and space-efficient, they can easily be stored in the museum's reserves and reused, both as scenographic elements and as tools.

A few months later, the exhibition was presented, revisited and expanded, at Gewerbemuseum Winterthur in Switzerland under the title Backstein Reloaded. The scenography travelled with the exhibition: the original plumb bobs, packed into a small suitcase and transported by train from Belgium, were reused in the new presentation. Combined with elements already available in the museum's storage, they formed a new scenography adapted to the venue, without producing new display elements.


Curation: Caroline Naphegyi
Curatorial Adaption: Susanna Kumschick, Mario Pellin
Project Coordination Gewerbemuseum Winterthur: Mario Pellin
Project Coordination CID Grand Hornu: Sébastien Corazza, Virginie Stoquart
Exhibition Design: Studio Marie Douel
Surface area: 500m2
Graphic Design: Jacques Borel - Visuelle Kommunikation
Technical Manager and Team: Peter Göhler, Alex Fässler, Fredi Fassnacht, Michael Hintermüller, Marco Wyss sowie Lukas Bischofberger, Remo Heeb
Materials: Reused plumb line
Photos: Michael Lio
Status: realised


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